Promotional emails are marketing emails designed for a specific audience, whether they are subscribers, leads, or customers. These emails show relevant information about a promotion that is being run by the issuer.
It is possible to create promotional emails of almost any offer that is being developed, among them we have:
- Limited time offers or Flash Sales
- Offers exclusively directed only to subscribers or customers
- Seasonal promotions (Summer, Winter, etc.)
- Launch of a new product or service
- News (New products or services)
- Welcome offers, for new customers or subscribers
- Contests and raffles
- Free content (E-books, Infographics, etc.)
- Affiliate promotions
- Promotional coupons
Promotional emails effectiveness
The effectiveness of promotional emails is undoubtedly very high.
According to Convince & Convert, 91% of consumers open their emails daily and 58% check them before doing anything else.
According to Oberlo.com, big brands typically get up to 42x more return on their email marketing investment.
On the other hand, almost everyone likes offers, so combining emails with it is undoubtedly a successful marketing strategy:
- According to Convince & Convert, 68% of millennials indicate that promotional emails influenced their purchasing decisions.
- According to Chron.com, 76% of subscribers make purchases from a promotional email message.