Promotional emails are marketing emails designed for a specific audience, whether they are subscribers, leads, or customers. These emails show relevant information about a promotion that is being run by the issuer.
It is possible to create promotional emails of almost any offer that is being developed, among them we have:
- Limited time offers or Flash Sales
- Offers exclusively directed only to subscribers or customers
- Seasonal promotions (Summer, Winter, etc.)
- Launch of a new product or service
- News (New products or services)
- Welcome offers, for new customers or subscribers
- Contests and raffles
- Free content (E-books, Infographics, etc.)
- Affiliate promotions
- Promotional coupons
Promotional emails effectiveness
The effectiveness of promotional emails is undoubtedly very high.
According to Convince & Convert, 91% of consumers open their emails daily and 58% check them before doing anything else.
According to Oberlo.com, big brands typically get up to 42x more return on their email marketing investment.
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On the other hand, almost everyone likes offers, so combining emails with it is undoubtedly a successful marketing strategy:
- According to Convince & Convert, 68% of millennials indicate that promotional emails influenced their purchasing decisions.
- According to Chron.com, 76% of subscribers make purchases from a promotional email message.